Purpose & vision

Delivering optimal outcomes for our clients underpins everything we do

At RBC BlueBay, we have a philosophy of active engagement with our clients, stakeholders and the entities that we invest in. We invest deeply in the regions in which we operate, in our people, and in our investment platform so that we meet the evolving requirements of our clients.

Our purpose drives us to:
  • Put our clients’ interests first – clients are at the heart of everything we do
  • Foster a strong culture of transparency, collaboration and inclusivity
  • Offer extensive global capabilities and diversified breadth of investment solutions
  • Act as an active, engaged and responsible owner. We take responsible investment seriously and it is embedded across our business, not just as an investment focus

Our vision is to be Europe’s leading active asset manager

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Consistently delivering outstanding performance
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Continuous improvement
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Remaining relevant to clients in all markets in which we operate
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Anticipating and embracing change with a growth mind-set

Get in touch

Find contact names, phone numbers and email addresses for RBC BlueBay's regional sales teams and client directors.

Latest insights

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Intervention time?

Ongoing developments in Japan have been the key focus for investors this week, with renewed pressure on the yen ahead of today’s BoJ policy meeting.

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Mark Dowding
Apr 26, 2024

Polina’s Perspective: Mexico – the art of transformation

Following a trip to Mexico City, Polina discusses possible solutions for the debt sustainability of the country’s largest state-owned oil company.

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Polina Kurdyavko
Apr 23, 2024

Circular economy: An opportunity for fixed income investors

This World Earth Day, Harrison Hill, Portfolio Manager, reflects on the investment potential for fixed income within a circular economy.

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Harrison Hill
Apr 22, 2024

Private credit opportunities in emerging markets

We discuss how a selective approach to high quality EM private debt investments can enhance returns, while reducing risk and dampening volatility.

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Mihai Florian
Apr 19, 2024

Stormy conditions in the Middle East

Events in the Middle East have acted as something of a brake to sentiment for risk assets, with equities and credit softer over the past week.

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Mark Dowding
Apr 19, 2024

More on who we are